At Ovum we believe women deserve knowledge, control, and a lifespan approach to their healthcare.
We envision a world where healthcare is predictive, not just reactive—a world where every woman has a health companion at her fingertips, one that knows her unique health journey, provides personalised support, and empowers her to take control of her health.
Ovum's inception was a response to the stark needs in women's health care—born from lived experiences and a desire for change.
In her third year of medical school Dr Ariella saw too many women at all stages of their life struggling to navigate the health care system.
She knew she had to create a solution that empowered women with the right information, whilst integrating their health data so it was easy to access.
Dr Ariella personally spoke to 200 women aged 16-65 through surveys and focus groups to understand deeply the barriers they faced in the health-care system, and what they felt they needed to change this.
Ovum was accepted in the UNSW pre-accelerator & SBE evolve program where Dr Ariella developed the business idea and product, whilst working with other incredible female founders.
Over a cup of coffee, Victoria Denholm from Wollemi Capital saw the importance of creating a tool like Ovum.
Nakatomi came on board to develop Ovum’s app and ended up investing to be a part of changing healthcare for women.
Getting the first prototype together meant multiple workshops, design meetings, emails, head-scratching, and everything in between to finally create the first version of Ovum.
Learning the ins and outs of creating a crowdfunding campaign. LIFTwomen are an incredible team and company supporting women founders. Dr Ariella won $20,000 for the ‘Best Project’ as part of the LiftWomen Global Pitch Competition
Ovum BETA was trialled with 150 women throughout Australia, and due. to such success Ovum took home the SXSW AI prize for their work.
As part of Dr Ariella’s pHD she has commenced clinical trials with Ovum at two leading women’s hospitals with UNSW and The George Institute for Global Health.
After speaking, listening and engaging with 350 women throughout Australia and several industry experts Ovum is nearly ready for launch in 2025!
We invite you to be apart of the journey as we continue to grow Ovum. Your support, feedback, and stories are vital to our development. Together, we can create a future where every woman is heard, helped, and healthy.